Rachel Ferguson, Director of Communications and Public Affairs for WCBS-TV and WLNY-TV accepted the award from the station.
“Strike A Chord” is a public service awareness campaign designed to draw attention to vital community-related issues in the New York metropolitan area every season.
Power 105.1 was proud to partner with The Hip-Hop Summit Youth Council in celebration of the 5th Annual Hip-Hop Against Gun & Gang Violence Week campaign; launching the groundbreaking 7 E’s 4 Power Tour with 105 Power Events over the course of 105 Days from May 20th through August 31st, 2016!
Over the 105 days, the station supported Family Day with NYCHA bringing fun and excitement into the New York City communities with DJs and promotional ambassadors.
Additionally, the station was able to align community focused brands with the community events which extended our ability to give back through contesting and giveaways on-site.
Overall, the station supported five on-site events with our physical presence.
Cbsnewyork.com/ASafer City provides tips for sharing paths, roads and trails.
The landing page also includes news stories and videos related to traffic safety.In perhaps the most competitive media market in the world, these stations donate their time and recources to help the citizens of New York.While New York City is the largest market in the country, it still has uniquely local needs.As a response to the on-going violence in the community, the station partnered to create a Power Call to Action to become a Power Partner for Peace where we have called on citizens to Stand Up & Stomp Out Gun & Gang Violence; Black on Black Crime; and improve Police and Community Relations.We have addressed these critical issues through our Solutions to End Gun and Gang Violence Summits; Rap 2 Bridge the Gap Sessions; Contests and Entertainment/Sports Events.Over the air waves, the station ran PSAs and station programming promos to announce our partnership and encouraged people to be a part of the Power Partner for Peace to support healthy and safe communities.